Daying Town is actively guiding fur garment and accessory processing enterprises to adapt to market changes and explore new paths. By focusing on the production and processing of fur accessories, the town aims to further expand the young consumer demographic, compete in the market, and broaden business opportunities.
Cute animal charms, fluffy handbags… Recently, reporters walked into a farmhouse courtyard in Dongxiaoying Village, Daying Town, and were captivated by a wall full of fur accessories. This humble farmhouse courtyard has turned out to be a “new showroom” for a long-established fur company.
Li Xiaomeng from Anji Fur Co., Ltd. said, “These are all our original designs. We are mainly focusing on this specific model this year, and sales volume basically reaches several thousand pieces every day.”
Products favored by the market rely on fine craftsmanship. Inside the production workshop, the sound of sewing machines rises and falls. Under the skilled hands of the workers, pieces of fur in different colors are perfectly stitched together, and the internet hit product “The Lion King” quickly takes shape. The reporter noted that Li Xiaomeng’s original design workshop has gathered neighbors from surrounding villages to work.
Worker Luan Xiusheng said, “I am from this village. The work is quite manageable. Young people operate the machines, while we older folks do the hand-stitching. We can earn a decent income, about four to five thousand yuan a month.”
To better broaden sales channels, Li Xiaomeng has jumped on the “express train” of e-commerce live streaming. Leveraging an “online + offline” marketing model, the company’s transaction data is more impressive than ever before.
“My biggest plan is to hope these products help more young people recognize [our craft], and I hope my products can go viral and reach a mainstream audience,” said Li Xiaomeng.
Forging new achievements on a new track, Daying Town adheres to the philosophy of “government guidance and market operation.” With “Qiuzu” (Fur Ancestor) culture as the guide, professional markets as the leader, and accessory processing as a defining feature, the town is fully committed to building a distinct industrial cluster. This cluster integrates special breeding, tanning and dressing, garment manufacturing, accessory processing, product sales, technical R&D, and cultural tourism, opening up a new landscape of high-quality development with a brand-new posture.
Peng Shilei, Mayor of Daying Town, Zaoqiang County, said: “By increasing communication and cooperation with domestic and foreign industry associations, fashion institutes, and design companies, we have strengthened the design and technological innovation of fur products. This has enabled Daying fur to evolve from ‘single’ fur garments to a diversified development of Fur + Down, Faux Fur garments, and fur accessories. In particular, we register original works from merchants—including clothing, accessories, footwear, hats, and small dolls—to ensure copyright protection for original products. The Hengshui Daying Fur Industry Association has established the Zaoqiang County Daying E-commerce Industry Association to create a new ‘Internet +’ format, further broadening sales channels, investment attraction channels, and information sources.”